“Please don’t sit on my bed in your outside clothes” by Susan Shain
Facebook:
-Before you get into bed tonight, consider this: What else has been on your bed? The pants you wore to the baseball game? Or maybe the purse you put on the bathroom floor in Starbucks? Here’s why you should start thinking more carefully about what you put on your bed.
-Your bed is a sanctuary. You sleep, read, and watch Netflix there. You know exactly who’s slept in it and where they’ve been. So why would you intentionally contaminate such a place with unfamiliar dirt and germs? Susan Shain explains why you should start being picky about what touches your sheets.
-Do you wear your pajamas on the train and then immediately get into bed when you get home? We hope not! Read about Susan Shain’s mission to prevent the outside world from getting into her bed.
Facebook uses slightly longer descriptions and is better to build up anticipation or interest about an article. It’s much easier to directly target a group or audience when you’re able to ask them longer or more questions about who they are/what they do.
I wanted to create scenarios people could imagine.
For the first post, I mention the baseball game and Starbucks bathroom because many people have been to a game or Starbucks before and can picture the environments.
For the second post, I wanted to talk about popular things people do in bed to, again, remind them of the atmosphere. I thought about mentioning sex directly in the second sentence, but figured it was implied enough by the third sentence.
For the third post, I wanted to create a silly atmosphere that might gross people out a bit and make them wonder about whether that’s actually something people do. And for the people who do actually do that, I wanted to call them out and encourage them to read about why they shouldn’t.
Twitter:
-Do you put the shoes you wear outside on your bed? Here are Susan Shain’s thoughts on why you shouldn’t
–Take off those jeans and stop sullying your sheets right now!
-Crumbs aside, do you think your sheets are clean? You might be surprised.
Tweets need to be shorter than Facebook posts and might reach wider audiences. I think directly addressing people in Twitter works, and you have more freedom for how you form those direct addresses.
For the first tweet, I wanted to recognize a habit many of my friends have, which I know some people don’t even consider to be weird or gross. For the second tweet, I wanted to directly address readers as more of a “call to action.” Alliteration never hurts, either. For the third tweet, I combined the audiences of those who eat in their beds and those who don’t. I didn’t want to alienate those who eat in bed. Ending by saying they might be surprised piques their interest into wondering they wouldn’t be clean (besides the crumbs).
Snapchat:
-Reverse video of someone flopping down onto a really nicely made bed with very obvious outside clothes on.
-(Maybe) slow-motion video of someone laying back on a bed with muddy shoes, flips cam to show disgusted face of whoever’s filming.
-Show someone wearing outside clothes sitting in bed all tucked up. Flip covers back to show clearly dirty sheets. Pan up to show person shrugging.
When brainstorming, I thought of the news/media sections on Snapchat, like Refinery 29, BuzzFeed, etc. For these articles, they often have a little video with the article’s title, and then you scroll down. It’s nice to have a visual representation for an article, especially when it can be more fun than simply a picture.
For the first video, I thought making use of the reverse feature would be cool to represent someone changing their mind about letting outside clothes touch their bed. The second video was a more obvious representation of someone dirtying their sheets, with the addition of someone actively judging them. I wanted the third video to represent the idea that although you might not see it, there is still dirt in your bed when you let outside clothes touch your sheets.
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